nice to meet you
hi, I'm Emily.
I'm so glad you're here.
Mom of two girls, I spent years working in education, and I'm a big believer in simple.
In January 2023 I gave myself six months to try Etsy… with less than $50 and absolutely NO design experience. I started with t-shirts like everyone said to, and lo and behold, the lightbulb finally hit. Gifts. Candles, ornaments, mugs, journals & totes people actually want to give someone they love.
my approach
simple, simple, simple.
But here's the good part…
I didn't need to be a designer. I needed a simple system & gifts people actually want. Kids in bed by 6:30, Bravo on, laptop open. That's how it started.
Today I teach the same tried and true system I still use in my own shops, one simple step at a time.
My personal results, not typical or a guarantee of yours.
the journey so far
a few things I'm proud of.
Opened my Etsy shop in January 2023
with less than $50 & zero design experience
50,000+ Etsy sales
across my shops
Top 1% Etsy seller
$1.1M+ in my print on demand shop
As seen on
CNBC, yahoo!, GoBankingRates & Making Sense of Cents
keep it simple
at the heart of it…
what I believe.
simple wins
You don't need fancy software or a design degree. Canva is more than enough, I promise.
gifts sell
People don't shop for "cute." They shop for someone they love. Make something they'd actually want to give.
little pockets count
Nap time, after bedtime, the carpool line. Small pockets of time add up to a real shop.
a little more
about me.
beyond the shop
When I'm not in my shop, you'll find me in the carpool line at 2:30, hot coffee in hand, or on the couch with Bravo after bedtime.
a few things I believe:
You are NOT behind.
Everyone's Etsy journey looks different.
You don't need a big following.
Simple beats fancy.
Little pockets of time add up.